The hardest part of starting an online store is knowing what to put in your "about me" section. I found myself stressing about the content and wondering if it will allow customers to relate. I went through countless online templates and was unable to find one that actually allowed me to tell my story. So, I decided I would write the "about me" section in a way that will allow you to see my vision. My name is Neika Robinson and I am the founder of RSR BLVD, which is an online store. As many of you can probably relate, I have spent a lot of nights laying in bed clicking through online stores making a lot of unnecessary purchases. One night while clicking, a thought crossed my mind - how cool would it be to shop from an online store owned by someone who looked like me. I considered the top eCommerce sites and started to research the number of minority executives. The numbers are slim. To the big eCommerce sites, minorities are literally just another order number. With the Blacklivesmatter movement, there have been a lot of companies that have started to pledge their allegiance to the black community; however, a lot of those same companies lack diversity among their leadership and top executives. My vision to start an online store became more of a reality when I started to consider the fact that a movement should not be the reason that big corporations start hiring qualified minority applicants. We should not have to beg companies to treat us as equal amongst their leadership teams. I wanted minority dollars to support minority communities.
And just like that ........... RSR BLVD went from a dream to a reality. Similar to many minority entrepreneurs in America, we have a vision that is much larger than our bank account, so we have decided to start small and build our way up. Initially, we will focus on building our hair store and will continuously add products until we are an online variety superstore.
Thanking you all in advance for supporting me through my entrepreneurial journey. I look forward to growing with you.